Sony announced "Exmor R” CMOS Sensor today. According to Sony, it is twice as sensitive as conventional CMOS sensors thanks to back-illuminated technology that places metal wiring beneath the photo diode instead of above it. This allows smoother movement in action sequences and higher image quality in dark conditions.

The DSLR-A380 features a stylish, modern design with an intuitive button layout for easier operation. In addition, the lightweight body and revised grip make the camera more comfortable to hold and carry.

A broad sensitivity range from ISO 100 to ISO 3200 enables you to capture beautiful color images even in very dim light -- with High ISO Noise Reduction technology that reduces picture noise artifacts at high-sensitivity ISO 1600 and ISO 3200 settings by eliminating noise from RAW data after analog-to-digital conversion.

Quietly Sony Hong Kong's Official site uploaded the user manual for Sony Alpha DSLR-A850's.

After the recent release of Sony Alpha DSLR-A380, DSLR-A330 and DSLR-A230, maybe we will be seeing a strip down version of Sony Alpha DSLR-A900. According to the specification from the manual, DSLR-A850 is 24 megapixel full frame camera, similar to DSLR-A900.

Sony today announced the Sony Alpha DSLR-380,the 14.2 megapixel Alpha DSLR-380 is more compact and feature an intuitive control layout that allows for easy single-handed operation.