Panasonic today introduced the LUMIX DMC-GH1 as a new member of the LUMIX G Micro System of interchangeable lens cameras. Fully compliant with the Micro Four Thirds System standard, the LUMIX G Micro System combines a downsized body with advanced functions that achieve both easy operation and high quality.

Panasonic Lumix DMC-GH1 Front View

The new DMC-GH1 is called a CREATIVE HD HYBRID because it records not only high-quality photos but also high definition 1080/24p or smooth 720/60p HD (High Definition) movies in AVCHD* format. Continuous AF can be used while recording movies, to further boost operating ease. Taking advantage of its system camera design, the DMC-GH1 features the potential for unlimited photo expression by allowing the use of different lenses for specific shooting situations and subjects. High-quality sound recording with Dolby* Digital Stereo Creator and a host of other creative options, including manual settings, giving the DMC-GH1 even greater versatility.

Panasonic Lumix DMC-GH1 Rear View

Supporting the DMC-GH1's powerful full-HD movie recording function is a newly developed 12.1-megapixel high-speed Live MOS sensor and the Venus Engine HD image processor, which features two CPUs for outstanding processing capability. The new LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S., which is a versatile 10x zoom interchangeable lens, was designed for movie recording by including a silent and continuous auto focusing function and seamless aperture adjustment.

Panasonic Lumix DMC-GH1 Side View

The DMC-GH1 also features D-SLR photo quality. Its newly developed Live MOS sensor renders images with minimal noise even when using high ISO sensitivity. The multi-aspect ratio function of the sensor allows photos to be taken using a 4:3, 3:2 or 16:9 aspect ratio, all with the same angle of view.

In addition to its high levels of performance for both photos and movies, the DMC-GH1 incorporates the iA (Intelligent Auto) mode,** a hallmark of LUMIX cameras that now includes Face Recognition,*** a function that "remembers" faces once the faces are registered. When a familiar face appears in the frame, the camera will prioritize the focus and exposure to capture it beautifully. This clever function makes it easy to get sharp and clear photos of special subjects in a group of people. iA mode is also available in movie recording. It automatically selects the most suitable scene mode and helps to correct hand-shake, focus and brightness problems -- making it a one-stop solution for capturing beautiful photos and movies.*

Panasonic Lumix DMC-GH1 Top View

Operating ease is an important element of the LUMIX G Micro System identity, and it is highly evident in the DMC-GH1. For example, the clever design of the DMC-GH1 helps to prevent missed shooting opportunities for both photo and movie recording. To start recording a movie during shooting photos, the user simply presses a special, one-touch movie recording button. Most of the settings used for photo shooting carry over to movie recording without requiring any additional setting.

A choice of body colours also makes the DMC-GH1 highly attractive. Users can select authentic black or active red (which was very popular in the DMC-G1). Panasonic hopes to bring the fun of both photos and movies to as many people as possible with the LUMIX DMC-GH1, an unprecedented system camera that satisfies even the needs of professionals and advanced amateurs while offering easy operation for entry-level users.

Technological advantages for 1080/24p full-HD movie recording in the AVCHD format The LUMIX DMC-GH1 is an advanced photographic tool for recording not only great photos but also beautiful full-HD movies. In addition to Motion JPEG images, the DMC-GH1 can record high-resolution full-HD 1920 x 1080 movies at 24 fps (frames per second) or smooth HD 1280 x 720 movies at 60 fps in AVCHD (MPEG-4/H.264)* format.

The AVCHD format can record almost twice the footage in HD quality than the conventional Motion JPEG, using the same SD card. A special, separate button on the back lets the user instantly start recording movies while shooting photos without any having to make any extra settings. There are always two options to record spur-of-the-moment scenes -- high-quality photos or movies. The user can simply choose the one that saves precious memories most beautifully.