| Sony poaches Nikon executive to boost DSLR business |
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| Written by Nature Sniper | ||||||
| Friday, 24 August 2007 | ||||||
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“We have some significant launches in the category in the coming
months, and John’s experience and expertise in this area will prove
invaluable for how we bring these to market, communicate our strengths
and work with retailers to expand our customer base,” said Sony
Australia group manager for digital imaging, Yasunari Nishioka. Prior to his time at Nikon, Wallace worked for Konica Minolta, whose camera business Sony recently purchased and used as the foundations for the Alpha range. “I believe that this is the perfect time for me to join Sony, and support the company’s quest to expand its DSLR business,” said Wallace. “Working closely with our retail network and customers, I will be focused on demonstrating the extensive offering of Sony’s DSLR systems – including the substantial range of lenses and accessories. “There is a significant opportunity for our DSLR solution to appeal to enthusiast and professional photographers alike, using the strengths of the Sony brand and the Alpha technologies. Our consumers will be able to grow with the Alpha system as their photographic skills develop.”
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SYDNEY: Sony Australia has appointed Nikon’s former professional
photography national business manager, John Wallace, to manage its
Alpha digital SLR camera product range in the newly created role of
business development manager.| < Prev | Next > |
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