Proton BWF World Championship (Badminton) is currently happening in Kuala Lumpu, Malaysia from 13 August to 19 August 2007

Lee Chong Wei (MAS) preparing to smash Eric Pang. Lee won with the score of 21-7 21-11

For latest news and results: Official site
To order photos: Ivan Images 2007 Proton BWF World Championship Photo Gallery

About BWF World Championship

The World Championships is the main individual tournament in the Badminton World Federation's annual calendar. It offers sponsors an association with an exciting and popular sport and extensive exposure worldwide through television and media coverage. Badminton is a very television friendly sport as viewers can follow the pace and action of the game clearly. Venues are also visually attractive on television as the Badminton World Federation has introduced strict rules and guidelines on the colour scheme of court settings and players apparel.

Image-wise, badminton is an excellent promotional and marketing tool for sponsors and television broadcasters as the sport itself is fast and exciting, devoid of hooliganism, scandals and corruption with a wide following among the middle and upper income bracket.

Asia, which is expected to drive the world economy in the next decade, is the world superpower in the sport of badminton. The leading badminton playing countries in the world are the key markets of China and Asean (specifically Malaysia, Indonesia, Singapore, Thailand). The other main badminton countries are Korea, India, Denmark and England.

These countries have dominated the world events like the Thomas Cup (equivalent of the FIFA World Cup), the World Championships and the Olympic Games badminton events. At the 2004 Olympic Games in Athens, Asia swept all five gold medals at stake with China winning 3, South Korea 1 and Indonesia 1.

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