SAN DIEGO, Sept. 5, 2007 — Sony is expanding its Alpha digital SLR system with the introduction of the DSLR-A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists.

The new model features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction common to enthusiast-class D-SLR cameras.

Like Sony’s mainstream DSLR-A100 model, the new A700 unit incorporates Super SteadyShot® Inside image stabilization in the camera body and is compatible with most Minolta Maxxum® mount lenses in addition to Sony lenses.

“Discerning photo enthusiasts will be impressed with the rugged construction and outstanding performance of the A700, said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “We also expect that this new camera will re-define the post-capture experience with HDMI™ output for high-quality playback of images on high-definition televisions.”

Picture Quality

The camera’s new 12.2-megapixel Exmor™ CMOS sensor conducts analog-to-digital (A/D) signal conversion and dual noise reduction right on the sensor itself. Noise reduction is applied to analog signals before A/D conversion and the resulting digital signals are then subject to a second round of noise reduction.

According to Lubell, “These digital signals are virtually immune to external noise and interference.”

Clean, noise-free digital signals are then sent to the newly developed BIONZ™ processing engine. Lubell said this engine has been optimized to process data-rich picture information at high speeds, and to reduce picture noise in the RAW data stage before final image compression and encoding. The results are high-resolution, detailed images with rich tonal reproduction.

Extraordinary Responsiveness

The A700 camera is engineered to be fast and ultra-responsive so as to become “a virtual extension of your own senses,” Lubell said, “capturing fleeting moments as you see them.”

A newly developed, auto-focus system features 11 wide-area sensors, including a center dual cross sensor comprised of two horizontal and two vertical line sensors for exceptional AF precision.  An F2.8 line sensor leverages the brightness of fast aperture lenses for even greater precision.  Lubell said that extraordinary focusing speed has been realized through improved algorithms and a high-torque focusing drive motor.

The large, bright, viewfinder uses a precision-ground optical glass pentaprism and a high refractive index eyepiece lens to provide 0.9x viewfinder magnification and 95 percent frame coverage.   Manual focusing is aided by an interchangeable spherical acute matte focusing screen.

The camera has a high-performance vertical traverse shutter with a maximum shutter speed of 1/8,000th of a second to freeze fast-moving action. A high-power coreless motor charges the shutter and mirror mechanism, allowing continuous shooting at up to five frames per second. In JPEG fine or standard mode, continuous shooting is limited only by the capacity of the media card (sold separately), while up to 18 frames can be captured in RAW.

Expanded Creativity

The new camera features fourteen creative styles, including night view, autumn leaves or vivid, which can be selected to enhance images. These effects can then be fine-tuned by customizing contrast, sharpness, zone matching and other parameters.

Sony’s Dynamic Range Optimizer (DRO) function has been updated on this model so users can choose the desired level of detail recovered in areas of shadow. The advanced mode offers the option of five levels of user selectable correction. Additionally, DRO bracketing creates three images from a single capture with three different levels of DRO.

There is an extensive array of customization options to personalize the camera to match shooting styles. The unit’s quick navigation interface can be accessed instantly with the four-way multi-selector, and selected parameters can be adjusted directly by control dials.

Up to 28 camera settings can be stored in one of three user memories for instant recall. The unit’s custom function button can be assigned to 15 frequently-accessed functions.

With the supplied remote capture application, the camera can be controlled from a compatible PC via USB without even touching the camera, and files can be stored on the computer instead of the media card.

High-Quality Pictures on an HDTV

The A700 model features an HDMI output for connection to HDTV sets, putting a high-resolution spin on the conventional photo slideshow.

When connected to a Sony BRAVIA® LCD HD television, photos are optimized for viewing with the new “PhotoTV HD” mode. This mode brings the look of actual printed photography to the television, reproducing high-quality digital photos by fine-tuning such image parameters as sharpness, gradation and color specifically for photographs.

The exceptional viewing experience of this camera also extends to viewing photos on its 3-inch LCD screen. The screen’s size and ultra-sharp resolution (921K) makes it possible to check focus and image quality with much greater accuracy.

A Flexible System

The camera will be introduced with two new lenses, bringing Sony’s lens and teleconverter catalog up to 23 models. Supplied as a standard kit lens, the new DT 16-105 mm f.3.5 – 5.6 lens features a distinctive zoom range (35mm equivalency of 24 – 157.5 mm); compact, lightweight design; and internal focusing. The other addition is a powerful and compact high-magnification DT 18 – 250 mm f3.5 – 6.3 lens. Sony is also planning to introduce a specialty 70 -300 mm f4.5 – 5.6 SSM G telephoto lens featuring super sonic wave motor auto focus drive system for smooth auto focusing in Spring 2008.

Sony’s full line of accessories will also expand to include a new vertical grip. Equipped with buttons and switches for the most essential control functions, it offers the same ease of operation and handling as when shooting vertically. It houses two InfoLithium® batteries (sold separately), which will automatically switch to the second battery when the first one runs out. Remaining charges of both batteries are displayed on the camera’s LCD screen.

Memory That Keeps Up With The Camera

The model also features separate slots for Memory Stick Duo™ media cards compatible with the Memory Stick PRO-HG™ high-speed data transfer standard, as well as CompactFlash™ Type I/II media cards compatible with the new Ultra Direct Memory Access standard for up to 300x write speeds. Sony is also introducing new 300x high-speed CompactFlash™ memory cards, ideal for high-end photographers requiring fast write speeds. The new models, available in 2GB or 8GB capacity, expand Sony’s current line of CompactFlash cards that also include 66X and 133X speeds, with capacities ranging from 1GB to 4GB.

The DSLR-A700 camera body, DT 16 – 105 mm lens, and DT 18-250 mm lens will be available for about $1,400, $580 and $550, respectively. The DSLR-A700K kit with an 18-70 mm lens will be available for about $1,500, and the DSLR-A700P kit with the 16-105 mm lens will be available for about $1,900. The camera body and DSLR-A700K kit will ship in October and the DSLR-A700P kit in November. All will be available at sonystyle.com, Sony Style retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide.

Sony Alpha A700 Official Specification

System

Camera type Digital SLR with built-in flash and interchangeable lenses

Lens mount Sony mount; compatible with Minolta A-type bayonet mount

Lens compatibility All Sony a lenses and Konica Minolta MAXXUM / DYNAX lenses

Image Capture

Image sensor type Exmor™ CMOS sensor

Image sensor size 23.5 x 15.6 mm (APS-C type)

Total pixel number Approx. 13,053,000 pixels

Effective pixel number Approx. 12,246,000 pixels

Anti-Dust system Charge protection coating on low pass filter and image-sensor shift

mechanism

Recording

Media Memory Stick: Memory Stick Duo, Memory Stick PRO Duo,

Memory Stick PRO-HG Duo

CompactFlash card: Type I, Type II (UDMA / Microdrive)

Slot Dual slot for Memory Stick Duo / CompactFlash

File system FAT 12, 16, 32

Image format JPEG, RAW (ARW 2.0 format), RAW + JPEG

Image size RAW: 4288 x 2856, L (12M, 3:2); 4272 x 2848,

M (6.4M, 3:2): 3104 x 2064, S (3.0M, 3:2): 2128 x 1424,

L (10M, 16:9); 4272 x 2400, M (5.4M, 16:9): 3104 x 1744,

S (2.6M, 16:9): 2128 x 1200

Colour space sRGB, Adobe RGB

Noise reduction Long Exp. NR: On/Off, available at shutter speeds longer than 1 sec.

High ISO NR: High / Normal / Low, available at ISO 1600 or higher

Creative Style Base Styles: Standard, Vivid, Neutral, Adobe RGB

User setting registration: 3 style boxes; Standard, Vivid, Neutral,

Adobe RGB, Clear, Deep, Light, Portrait, Landscape, Sunset, Night view,

Autumn leaves, B/W, Sepia

Adjustable Items: Contrast (-3 to +3 steps),

Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps),

Brightness (-3 to +3 steps), Zone Matching (-1 to +2 steps)

D-Range Optimiser Mode: Off, Standard / Advanced: Auto / Advanced: Level

Advanced Level setting: 5 levels

DRO advanced bracketing: 3 frames, H/L selectable

White Balance

Mode Auto, Daylight, Shade, Cloudy, Tungsten, Fluorescent, Flash

Colour Temperature / Colour filter, Custom

Colour temperature 2500 - 9900 k with 19-step Magenta / Green compensation

White balance bracketing 3 frames, H/L selectable

Super SteadyShot

System Image-sensor shift mechanism

Capability Approx. 2.5 EV - 4 EV decrease in shutter speed

(varies according to shooting conditions and lens used)

Viewfinder

Type Fixed eye-level system with optical glass type pentaprism

Field of view 95%

Magnification 0.9x, with 50mm lens at infinity

Eye relief Approx. 25 mm from the eyepiece,

Approx. 21 mm from the eyepiece frame at -1 diopter

Diopter adjustment 3.0 to +1.0 m-1

Mirror Quick return mirror

Focusing screen Spherical Acute Matte

Auto Focus System

Type (TTL) phase-detection system

Sensor CCD line sensors

No. of focus points 11 points

Sensitivity range 0 EV to +18 EV (at ISO 100 equivalent)

Focus mode Single-shot AF, Automatic AF, Continuous AF, Direct Manual Focus, Manual

Focus

Focus area Wide focus area (Auto, 11 areas), Spot focus area,

Local focus area (11 local areas, selection with the multi-selector)

Eye-Start AF system On/Off selectable

AF illuminator Type: built -in, LED

Range: approx. 1 m - 7 m

Auto Exposure System

Light metering Type: TTL metering

Cell: 40-segment honeycomb-pattern SPC

Range: 0 EV to 20 EV (+2 EV to +20 EV with Spot metering)

(at ISO 100 equivalent with F1.4 lens)

Mode: Multi segment, Spot, Centre weighted

Exposure setting Auto, Program AUTO (with Program Shift), Shutter priority,

Aperture priority, Manual, Scene selection (Portrait, Landscape, Macro,

Sports action, Sunset, Night view/portrait)

Exposure compensation +/-3.0 EV, 0.3 EV / 0.5 EV steps selectable

AE bracketing Bracket: Cont. / Bracket: Single, with 0.3 / 0.5 / 0.7 EV increments,

3/5 frames selectable

ISO sensitivity (REI) AUTO: ISO 200 - 1600 (lower limit / upper limit selectable)

ISO range ISO100 - 3200 equivalent (Up to ISO 6400 as expanded ISO range.)

ISO steps 1/3 EV step

Flash

Built-in flash system Manual popup; approx. GN 12 (in m at ISO 100);

coverage of up to 16 mm (in the focal length);

approx. 3 sec. recycling time; flash-ready indicator

Flash metering system ADI flash / Pre-flash TTL / Manual flash

Flash mode Autoflash, Fill-flash, Rear sync, Slow sync, Manual flash,

Red-eye reduction, High speed sync (with external flash)

Flash compensation +/- 3.0 EV (0.3 / 0.5 EV steps selectable)

Flash bracketing 3/5 frames, 0.3 / 0.5 / 0.7 EV steps selectable

External flash Sony a System Flash

Wireless control: available

Shutter

Type Electronically-controlled, vertical-traverse, focal-plane type

Speed range 1/8000 sec. - 30 sec., bulb

Flash sync speed 1/250 sec. (Super SteadyShot off), 1/200 sec. (Super SteadyShot on)

Drive

Drive mode Single-frame advance, Continuous advance (H/L selectable),

Self-timer (10 sec. / 2 sec. delay, with mirror-up function)

Continuous advance rate Hi: approx. 5 fps max., Lo: approx. 3 fps

No. of frames recordable RAW: 18, cRAW (compressed): 25, RAW+JPEG: 12, cRAW+JPEG: 12,

w/continuous advance JPEG (Extra fine): 16, JPEG (Standard/Fine): until memory card is full

Camera Function

Depth-of-field preview Yes (by pressing Depth-of-field preview button)

Auto review 10 sec. / 5 sec. / 2 sec. / Off selectable

LCD Monitor

LCD screen size 7.5 cm (3.0-inch) TFT

Total number of dots 921,600 (640 x 3 (RGB) x 480) dots

Field of view 100%

LCD brightness setting +/-5 steps

Print

Print function Exif Print, Print Image Matching III, PictBridge, DPOF setting

Interface

HDMI Out HDMI type C minijack

1920 x1080i 59.94/50 Hz, 1280 x 720p 59.94/50Hz,

720 x 480p 59.94 Hz, 720 x 576p 50 Hz

USB Out USB2.0 (Hi-Speed), USB Connecting (Mass Storage, PTP, Multi LUN)

Sync. terminal Adaptable to sync. terminal of opposite polarity

Video Out NTSC / PAL selectable (in Menu)

Remote Control

Wired With optional RM-S1AM or RM-L1AM

Wireless With supplied RMT-DSLR1

PC control Image data transfer and camera control with supplied software

Power

Power source Battery: Solely with the Rechargeable Battery Back NP-FM500H (7.2 V)

AC adapter: AC-VQ900AM (optional) (7.6 V)

Battery charger BC-VM10

Battery life Approx. 650 shots (CIPA measurement)

Power saving mode Shut down after 1/3/5/10/30 min

Others

Dimensions (WxHxD) Approx. 141.7 x 104.8 x 79.7 mm (excl. protrusions)

Weight Approx. 690 g (w/o batteries, memory card, body accessories)

Operating temperature 32-104 F (0-40 C)

Sony Alpha A700 Official Photos

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