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| Lexar Launches Expresscard™ SSD with Auto-Backup Software; Next-Generation Solution for Notebook |
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| Media-Storage | |
| Written by Nature Sniper | |
| Wednesday, 09 May 2007 | |
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Fremont, CA., May 02, 2007 - Lexar Media, Inc., a world leader in advanced digital media technologies, today announced the introduction of its new ExpressCard™ SSD with auto-backup software. Roughly half the size of current PC Card solutions, the Lexar ExpressCard SSD is a high-capacity removable solid state drive (SSD) that promises to set a new standard for delivering high-performance, lower-cost storage expansion to notebook computers. The Lexar ExpressCard SSD comes bundled with auto-backup software, an innovative solution for protecting laptop computer files and data that allows for automatic regular (daily, weekly, or monthly) backup without user intervention after the initial setup. During this setup, the user will be able to set the folder and specific file types to be included or excluded from the backup process. In addition, this automatic backup software can also support multiple computers by recognizing the computer name and the appropriate backup setting for each computer. Farshid Tabrizi, General Manager, USB Products noted: “The ExpressCard standard is the ideal form factor for leveraging PC card technology and providing notebook users with a simple, more reliable way to significantly boost system performance. With auto-backup software, the Lexar ExpressCard SSD will be especially appealing for traveling business people, small- and home-office owners, and anyone who wants a secure, hassle-free way to backup important documents and literally add more storage to their laptop. The Lexar ExpressCard SSD also does away with the external cables necessary for external HDDs or the awkwardness of UFDs sticking out of your laptop. We believe ExpressCard technology clearly represents the new generation for plug-in cards and is destined to replace current PC Card technology; in fact, many new laptops are already shipping with dedicated ExpressCard slots, including Dell, Fujitsu, Fujitsu Siemens, HP, Intel, Lenovo, LG Electronics, Microsoft, Sony, Texas Instruments, and Toshiba.” The Lexar ExpressCard SSD is shipping in 4GB, 8GB, and 16GB capacities. About Lexar Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers, and ATA controller technology for the digital photography, consumer electronics, industrial, and communications markets. Lexar also sells memory cards under the Kodak brand.
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