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New Sony Alpha, but when? Print E-mail
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Written by Nature Sniper   
Thursday, 02 August 2007

sony_logo.jpg I am interested with when will Sony launch their higher end dslr. The codename are said to be A300 and A500, some suggested A10.

 

sony_07lalpha-masterchong-1.jpg
Upcoming Sony Alpha Front View

 

 

sony_06lalpha-masterchong-1.jpg
Upcoming Sony Alpha Side View

 

Sony PMA 2007 press release:

(Alpha) Digital SLR Camera
The following camera bodies and interchangeable lenses will be exhibited in addition to the current DSLR-A100 digital SLR camera and 21 interchangeable lenses, including Carl Zeiss® products. With the expanded product portfolio, α is set to broaden its system configuration and appeal to a wider user base.

Exhibited Prototypes
New camera model (body) targeting high-end amateur users
* Positioned higher than the current DSLR-A100 digital SLR camera
* Achieves high level of overall picture quality through development of new image sensor and
* Bionz™ image processing engine
* Super SteadyShot® image stabilization inside
* Realizes high performance that meets expectations of high-end amateur users
Flagship model (body)
* The highest-end α (Alpha) product
* Achieves high level of overall picture quality through development of new image sensor and
* Bionz™ image processing engine
* Super SteadyShot® image stabilization inside
* Realizes high performance that lives up to even professional users’ demanding requirements.

One of the two prototypes stated above will be on sale within this calendar year.

 

 

sony_alpha-masterchong-1.jpg
Upcoming Sony Alpha Back View

According to the press release, I prefict thatonwo f it will be launched between August and October

2007.

 

Images from WATCH-jp

 


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