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| 12.2MP Sony A700 announced |
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| Written by Nature Sniper | ||||
| Thursday, 06 September 2007 | ||||
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The A700 is engineered to meet the needs of discerning photo enthusiasts who demand unfaltering performance. Tough, durable magnesium alloy body panels are complemented by a reinforced aluminium alloy chassis.
The all-new Sony-developed 12.2 effective megapixel “Exmor„ CMOS sensor delivers extraordinary levels of detailing with clear, lifelike colours.  A700 Exmor sensor and Bionz Image Processor A 3-layer optical low-pass filter on the sensor’s surface reduces moiré effects for even higher picture quality with smooth, natural textures. For the first time, A/D conversion and initial noise reduction is performed on the sensor itself. This ensures that digitised signals are passed to the new-generation BIONZ processing engine with immunity from external noise.
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Sony published a short preview of their next generation dlsr at their UK 
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